Amazon Targeted Marketing

Overview
Amazon is an company that sells a large range of products as well as services. The products, which are offered on Websites, include content and items that Amazon purchased for resale from various vendors around the world. They also sell electronic devices, services, publishing, digital content subscriptions, advertising, etc. Their main focuses are price, convenience and selection. The company's sites can be accessed online, through mobile devices, and on tablets. [1] Amazon-recommendations_(1).jpeg

How they Target Audiences
Amazon uses algorithms to personalize what the online store will look like for each individual shopper. The store changes drastically depending on who is using the site and what they are searching (i.e. baby toys for a mother, books for a college student). [3]

Amazon's algorithm produces high-quality recommendations in real-time on their website and through. "There are three common approaches to solving the recommendation problem: traditional collaborative filtering, cluster models, and search-based methods." [2] Amazon tracks massive data from users. Every purchase, every page viewed and every search is recorded by Amazon. By tracking a customer's every movement, they are able to suggest recommendations to each individual. shopper. [2]